The FAO about animal traction:

 … the constraints to animal power development are psychological or social rather than technical or economic…

• Animal traction needs to be portrayed as a renewable technology that is relevant to the modern world.
  
  
• Animal power issues need to be taught in schools and discussed in the national media.
  
  
• Work animals should be seen as ecologically and economically appropriate in rural areas. They should be seen as coexisting effectively with motorised systems…
  
  
• Positive, realistic and relevant images need to be portrayed through radio, television, films, magazines and books.
  
  
• Most countries would benefit from broad education programmes on animal power.
  

http://www.fao.org/ag/ags/agse/chapterps1/chapterps1-e.htm

see also:

• FECTU about animal traction
• www.animaltraction.com
• www.atnesa.org

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